I found this on another site, thought it might help.
Occasional bouts of sneezing, snorting, honking and wheezing are not unusual in chihuahuas, and is sometimes called a "reverse sneeze". This is usually caused by a elongated soft palate that is thought to become temporarily misaligned. It is a common trait in toy breeds. Pulling hard on a leash, drinking too fast or getting overly excited can lead to an episode of reverse sneezing. Reverse sneezing SHOULD NOT be confused with a different condition called "collapsed trachea".
Although reverse sneezing may appear to be scary, it only lasts a short time and can be ended by massaging the dog's neck and throat and encouraging the dog to swallow or lick. Another way to slow the reverse sneeze is to clap your hands to distract the dog, or pinch closed the dog's nostrils with your fingers, forcing it to breathe through its mouths and to swallow.
Occasional bouts of sneezing, snorting, honking and wheezing are not unusual in chihuahuas, and is sometimes called a "reverse sneeze". This is usually caused by a elongated soft palate that is thought to become temporarily misaligned. It is a common trait in toy breeds. Pulling hard on a leash, drinking too fast or getting overly excited can lead to an episode of reverse sneezing. Reverse sneezing SHOULD NOT be confused with a different condition called "collapsed trachea".
Although reverse sneezing may appear to be scary, it only lasts a short time and can be ended by massaging the dog's neck and throat and encouraging the dog to swallow or lick. Another way to slow the reverse sneeze is to clap your hands to distract the dog, or pinch closed the dog's nostrils with your fingers, forcing it to breathe through its mouths and to swallow.